Effect of Corporate Social Responsibility on Business Performance.

Abstract

This study investigated the effect of Corporate social responsibility (CSR) on business performance at Total Energies Tanzania Limited. The research study employed a case study design where Total Energies Tanzania HQ was selected as a case. In this case, the unit of study namely Total Energies Tanzania Limited was used to collect secondary data on the company's CSR practices and its effect on business performance over time. Population of this study was management at Total Energies headquarter with authority to disseminate company’s information about CSR. By reflecting the purpose of the study “Effect of corporate social responsibility on business performance a case of Total Energies Tanzania”, employed a purposive sampling in choosing 5 top management officials at Total Energies Tanzania Limited to be interviewed. The plan of the study was to use both, the primary and secondary data. However, the field data was not collected because the management did not allow it to happen. Return on equity (ROE) and Return on Sales (ROS) were employed as dependent variables in the time series data analysis. CSR was an independent variable. Data was gathered relevantly through company annual reports and other sources, then converted into necessary form for analysis. Data was analyzed using linear regression to examine the relationship between independent variables and the performance of the business. Linear regression helped to identify the direction and strength of the relationship between CSR and business performance. Data Analysis: Use statistical tools and techniques to analyze the data collected. Findings indicated that, Hypotheses; H1: tested positive while H2 shown weak relationship. It is recommended that the use of primary data particularly questionnaire and interview would help to confirm its status.