Effects of Electronic Banking Strategies on Business Performance of Commercial Banks in Dodoma City, 2020.

Abstract

This study aimed at examining the effects of electronic banking strategies on business performance of commercial banks in Dodoma city. Specifically, the study assessed the effect of electronic banking on business performance in selected commercial banks in Dodoma city. The study used a cross-sectional research design whereby a sample of 100 staffs from the selected 6 commercial banks. Data collection methods included an interview, questionnaire and documentary review. Qualitative data were analyzed using thematic analysis while the quantitative data were analyzed using descriptive statistics and multiple regression analysis. The study found that internet banking, mobile bank, ATM and electronic fund transfer had a positive and significant relationship on the business performance of commercial Banks. The study concludes that there is a positive significant relationship between E-banking strategies and business performance. This study recommends that the management of the commercial bank to improve network infrastructure for E-banking strategies.