Effects Of Corporate Socıal Responsıbılıty On Busıness Performance A Case Of Total Energıes, Tanzanıa.

Abstract

This study investigated the effect of CSR on business performance at Total Energies Tanzania Limited. The research study employed a case study design where Total Energies Tanzania HQ was selected as a case. In this case, the unit of study namely Total Energies Tanzania Limited was used to collect secondary data on the company's CSR practices and its effect on business performance over time. Population of this study was management at Total Energies headquarter with authority to disseminate company’s information about CSR. By reflecting the purpose of the study “Effect of corporate social responsibility on business performance a case of Total Energies Tanzania”, employed a purposive sampling in choosing 5 top management officials at Total Energies Tanzania Limited to be interviewed. The plan of the study was to use both, the primary and secondary data. However, the field data was not collected because the management did not allow it to happen. Time series data were collected for the time period extending from 2018 to 2022 through company annual reports and other sources. Return on equity (ROE) and Return on Sales (ROS) were employed as dependent variables in the time series data analysis. CSR was an independent variable. Liner regression model was employed in order to uncover the connection between CSR and performance of the company. The findings of the study indicated that there was no statistically significant association between education CSR, health CSR, and the business performance of Total Energies. These results suggest that the company's endeavors in education and health CSR did not lead to positive financial outcomes, potentially due to stakeholders' negative perceptions regarding the company's commitment to CSR. It is recommended that companies engaging in CSR activities align these initiatives with their corporate strategies to achieve favorable outcomes.